What Michelle Obama Taught Tracy Reese About E-Commerce

Tracy Reese is a crazy busy designer these days: She's put out yet another collection for Anthropologie's Made in Kind capsule, just finished the Target/Neiman Marcus holiday collab-o-pocalypse and she's fielding a massive spike in sales since Michelle Obama donned her colorful fit-and-flare frock for the Democratic National Convention. So what has she learned from the whole whirlwind adventure? That e-commerce holds the secret to everything. Sort of. Reese explains it better after the jump.