What Happens With Online Shopping When It Rains? Linking Online Shopping to Weather

Countless factors affect online shopping, many of which aren't well known, classified or understood. Much like the climate system, online sales vary across different time periods — year, month, week, day, hour — with smaller levels of variability often dismissed as so much "noise." iPads might be trending one day and blenders the next, but over a month-long period, maybe it's towels that are the top seller. Yet what if we could really examine this noise? Isolate it? Explain it?