What Google Changes to the Right Rail Mean for Retailers

When the news broke that Google was making a major change to the search engine results page (SERP) and removing text ads from the right-hand side (i.e., the right rail) for desktop searches, retailers and advertisers responded with quite a bit of consternation about how these changes would impact the paid search campaigns that have become the lifeblood of many businesses. The new desktop SERP layout will more closely resemble that of the mobile SERP, where there's no right rail.