Wet Seal reports weak July sales as new styles disappoint

Aug 2 (Reuters) - Women's apparel retailer Wet Seal Inc reported a bigger-than-expected fall in sales at its stores open for at least a year as higher prices and new styles put off shoppers. July same-store sales at the company fell 15.6 percent, below analysts expectations of a 14 percent decline, according to Thomson Reuters data. The company's move away from fast fashion merchandising practices has hurt results at both its namesake and Arden B stores in the past few quarters. Higher prices for many products has also put off shoppers. The company has been struggling to woo fashion-conscious