Retail Email Volume Hits New High for Year, Index Finds

The top online retailers sent each of their subscribers a year-to-date high of 4.1 promotional emails on average during the week ending Oct. 12. That's up 4 percent week-over-week, 15 percent from where it was four weeks ago and 22 percent year-over-year. Ignoring the spike in messaging right before Halloween, last week was really the peak of the Halloween messaging season. Christmas messaging is starting to pick up and I expect Thanksgiving messaging, which has been almost nonexistent so far, to slowly pick up this week.