Warehouses Coming to a Store Near You

An unlikely hero is emerging at the back of a store. A store's back-room space has become a secret weapon in the war for e-commerce market share. It enables goods processing, returns and a new delivery channel: ship from store. With a critical IT investment to support inventory visibility across a retailer's entire platform, this method of retail combat is driving revenue, supporting same-day delivery, avoiding costly markdowns and integrating the customer experience. Back rooms are now doubling as local, mini distribution centers.