Walmart tops list of most valuable retail brands

NEW YORK — Walmart topped the list retailers on the BrandZ Top 100 Most Valuable Global Brands, according to a study commissioned by WPP Group and conducted by Millward Brown Optimor. The BrandZ Top 100 Most Valuable Global Brands study identifies and ranks the world's most valuable 100 brands by their dollar value, an analysis based on financial data combined with consumer measures of brand equity. Walmart earned its top spot (number 17 out of all global brands) by meeting the needs of the digitally connected consumer by offering free Wi-Fi in store, rebalancing its portfolio between online and