Walmart learns social media lesson for BTS

BENTONVILLE, Ark. — Classrooms by Walmart is the name of a new social media initiative the retailer launched Tuesday to simplify back-to-school shopping for millions of moms who view the season as an opportunity for a fresh start. Walmart digitized every school supply list it could get its hands on to create an online compilation of thousands of lists representing schools in all 50 states and Washington, D.C. The online list offering complements the availability of lists the retailer also provides in stores. Classrooms by Walmart is the latest innovation to come from the retailer’s @WalmartLabs online and social