Is Wal-Mart Trying to Brand Itself as Socially Conscious?

Wal-Mart has long been a vilified brand, possibly one of the most hated in America. In the last year, however, the retail chain has made several significant moves that may change its brand perception, and some analysts say it's doing so in order to appeal to consumers who value corporate social responsibility. In its latest move, Wal-Mart last week announced it would work to improve the welfare of farm animals in its supply chain, adopting the "five freedoms" of animal welfare as goals for its food suppliers.