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Wal-Mart is rolling out its free pick-up service for online grocery orders to stores in new markets such as Atlanta and Charlotte as the discount retailer looks to catch up to Amazon.com and fend off Target in a growing area of e-commerce. The company said on Tuesday that in addition to the new metro areas, which also include Salt Lake City and Tucson, it plans to add other markets shortly, a move clearly aimed at competing with Amazon, which offers Fresh, a Prime-like grocery subscription delivery service.
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