Video: ShoeDazzle Leverages Google's Display Network to Drive Conversions

ShoeDazzle set out to build a visually appealing and targeted approach to reach various segments of female consumers. Using the Google Display Network, it developed an online marketing strategy which would show the most relevant shoe style for each customer segment. This allowed ShoeDazzle to boost conversions dramatically, with the Google Display Network driving 45 percent of its overall conversion volume with Google.