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Ikea%20in%20Belgium,%20the%20retailer%20asked%20advertising%20agency%20Forsman%20%26%20Bodenfors<%2Fa>%20to%20come%20up%20with%20an%20interactive%20campaign%20highlighting%20its%20summer%20offers%20and%20the%20Swedish%20tradition%20of%20Midsummer’s%20Eve.%20The%20interactive%20YouTube%20game%20called%20Catch%20the%20Swedish%20Light%20was%20made%20up%20of%2048%20different%20ads%20featuring%20Ikea%20products.%0D%0A%0D%0Ahttps%3A%2F%2Fwww.mytotalretail.com%2Faggregatedcontent%2Fvideo-ikea-s-youtube-game-rewards-players-with-products%2F" target="_blank" class="email" data-post-id="27261" type="icon_link">
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As summer is usually a slow period for Ikea in Belgium, the retailer asked advertising agency Forsman & Bodenfors to come up with an interactive campaign highlighting its summer offers and the Swedish tradition of Midsummer’s Eve. The interactive YouTube game called Catch the Swedish Light was made up of 48 different ads featuring Ikea products.
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