Video game retailers merge to dominate Canadian market

Tags: Customer Experience, Customer Service, In-Store Media, Marketing, Specialty Stores Play N Trade, the world's largest video game retail franchisor, is expanding in Canada through a merger with Canadian-based Dimensions Games Corporation. Dimension Games will now be known as Play N Trade Canada, and all new Canadian stores will open with the Play N Trade signage, branding and innovative store layout. The full integration of both companies will take place over the next few months. "This merger is about growth—value for partners, increased focus on our Canadian operations, enhanced products and services for customers, and new opportunities for franchise