Victoria's Secret Launches Mobile Messaging App to Win Over Millennials

Victoria's Secret wants to see what today's millennials are talking about with a new twist on mobile messaging. At the same time that practically all millennial-minded marketers are using Snapchat, Line, Kiik and every other social and mobile platform out there to get in touch with teens, Victoria's Secret has rolled out its own chat feature within its Pink shopping app. The lingerie brand is the first marketer to use a chatting feature from a mobile messaging app called Frankly.