Victoria’s Secret Loses Trademark Battle Against Thomas Pink

Victoria's Secret lost a trademark dispute with a chain of shirt stores when a London judge said the lingerie brand's "Pink" clothing line could confuse customers with its "sexy, mass-market appeal." L Brands Inc.'s Victoria's Secret infringed trademark rights owned by London-based Thomas Pink Ltd., Judge Colin Birss said in a written decision. He said customers in Europe might associate the traditional shirtmaker with underwear, which would cause a "detriment to the repute" of its brand.