US Companies Losing Nearly 23% of Online Revenue Annually Due to Poor Customer Experiences, Survey Finds

A survey commissioned by Tealeaf, a provider of online customer experience management software, and conducted by Econsultancy, reveals that U.S. companies are losing the equivalent of 23 percent of their entire annual online revenue due to poor customer experiences. According to the study, limited understanding of the overall online customer experience, lack of multichannel approach and hard-to-diagnose site usability issues are all contributing factors to the poor consumer experiences that lead to billions of dollars in lost revenue.