Urban Outfitters to Supersize Anthropologie Stores

Urban Outfitters Inc.'s Anthropologie chain, known for its bohemian-chic housewares and apparel, will supersize some stores to entice shoppers with a wider array of lifestyle gear. The company aims to open 25 to 50 Anthropologie stores in the next five years that will be three times larger than current locations, which average about 7,100 square feet. Urban Outfitters will also test the larger format for its namesake and Free People chains, the Philadelphia-based company said this week. Anthropologie, striving to become a broader lifestyle brand, will increase its home goods, wedding, beauty and intimates offerings at the larger stores.