Under Armour, Sports Authority Partner Around MapMyFitness

For the first time, Under Armour is doing a program linking workout activity to sports retail rewards. Sports Authority has laced up a partnership with the athletic gear company centered on UA’s MapMyFitness app, which is on the App Store and Google Play.

The program lets “The League by Sports Authority” members get rewarded for completing activities within the fitness platform. It starts with an interactive challenge for UA Connected Fitness users, which the company now pegs at about 150 million people. They can also earn loyalty points and rewards for The League.