Toys"R"Us Launches Digital Movie Service

Toys"R"Us has launched a new digital entertainment service, Toys"R"Us Movies, which provides families instant access to movies and TV shows for kids. Developed in partnership with digital company Rovi, the service features more than 4,000 titles from leading entertainment companies including 20th Century Fox, Gaiam Vivendi Entertainment, Lionsgate/Summit, NBCUniversal, Paramount Pictures, Sony Pictures Home Entertainment, The Walt Disney Studios and Warner Bros. Entertainment.