TRU Expands Mobile Capabilities for Shoppers

Toys"R"Us has launched a number of new mobile-based capabilities for shoppers to take advantage of store promotions, including a coupon barcode scanning technology. The retailer's new services include: "Mobile phones are an integral part of busy moms' and dads' lifestyles and we are always looking for exciting new ways to engage and present them with the most streamlined, on-the-go shopping solutions," says Prama Bhatt