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In retail, innovation is the name of the game. Increasingly, retailers are staying ahead through unique in-store experiences that inspire shoppers through social lifestyles. Take a look at STORY, a Manhattan retailer that continually changes everything in-store, from products to fittings to events based upon different themes like "Love" or "Made in America." It's described as a monthly magazine, meets art gallery, meets retailer concept. Taking the in-store experience to a whole new level, Ikea recently hosted a "one night only" sleepover for shoppers at its store near Sydney.
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