Toys"R"Us and J.C. Penney Play the Facebook Game

Toys"R"Us and J.C. Penney are taking advantage of the customizable features of Facebook fan pages, including the ability to create interactive holiday-themed gaming apps on their Facebook fan pages that reward customers with exclusive discounts. On the Toys"R"Us Facebook page, a tab labeled "Holiday Scavenger Hunt" takes users to a page encouraging them to "Play Now."