Toys"R"Us Enhances Loyalty Program

Toys"R"Us has enhanced its loyalty program with the launch of a new integrated, point-based system that delivers streamlined benefits for members, as well as new and existing "R"Us credit card holders. Rewards"R"Us members can now enjoy unlimited access to expanded loyalty benefits when shopping at Toys"R"Us and Babies"R"Us stores nationwide and online at Toysrus.com and Babiesrus.com. Toys"R"Us is also launching its new credit card program, including an "R"Us-branded credit card and a MasterCard co-branded card, issued by GE Capital Retail Bank, connecting cardholders with all the perks of Rewards"R"Us and more.