Toys"R"Us Gets Digital Makeover for Christmas

Shareable content, enhanced product images, live chat and improved search capabilities are among the key changes introduced Tuesday morning to the Toysrus.com and Babiesrus.com websites. The sites are said to have a fresh design and layout, revamped navigation, and new features to help everyone from deal seekers to last-minute shoppers easily discover savings and information about the company's offerings. In addition, the sites have introduced social shopping functionality, which allows visitors to organize their most-wanted items in shareable toy and baby boards, while also viewing the most popular and trending products on the sites.