Toys"R"Us Adds QR Codes In-Store

Toys"R"Us has added QR codes in-store to promote more than 20 of its larger outdoor play products and to give consumers information on items that are too large to stock in stores. This past holiday season, the toy retailer first experimented with QR codes in its The Great Big Toys"R"Us Book holiday catalog. Last year, Toys"R"Us also featured a virtual store that let consumers scan QR codes featured on billboards across the country to virtually shop the retailer's "Hot Toy List."