Tory Burch Partners With Fitbit to Launch Wearable Tech Collection

Tory Burch and Fitbit are merging fashion and fitness. Burch has designed a collection of accessories for the fitness tracker, including a brass pendant necklace and a brass-metal hinged bracelet, both of which feature Burch's signature open-fretwork design, as well as a silicone bracelet in the brand's signature colors and prints. "Wearable technology is an exciting new category, and we're [pleased] to be partnering with Fitbit to offer a unique collection of accessories that transform the fitness tracker into a stylish piece of jewelry that's versatile enough to go from day to evening," Burch told Women's Wear Daily.