TopShop Transforms Pinterest Into a Searchable Gift Guide

In anticipation of the holiday season, TopShop has partnered with Pinterest to create a campaign that will center around customers creating and submitting inspirational boards for the holiday season. This can cover all aspects of the holidays, including decorations, a dream dress, their ultimate festive tree and possibly even a few Topshop products. Entitled "Dear Topshop," the campaign plans to take a 360-degree approach and make its presence known online and offline. The collaboration will act as the ultimate gift guide that will feel personalized to each user.