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Vox.com is going after the TOMS "one for one" business model, in which the company donates one pair of shoes to children around the world for every pair of shoes sold. It's a tough take, calling the brand and other for-profit companies that have "similar buy one, give one" programs the "charitable equivalents of yes men" and suggesting that the message behind TOMS transforms an "ordinary shoe-buying experience … into a magical fairy tale."
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