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Retail%20Advertising%20and%20Marketing%20Association’s%20latest%20survey,<%2Fa>%20more%20than%20one-quarter%20of%20consumers%20said%20television%2Fbroadcast%20influenced%20them%20to%20shop%20at%20a%20particular%20retailer%20this%20holiday%20season,%20up%20from%2022.0%20percent%20last%20year.%0D%0A%0D%0Ahttps%3A%2F%2Fwww.mytotalretail.com%2Faggregatedcontent%2Fthis-year-s-best-holiday-ads-bring-whole-lot-laughs%2F" target="_blank" class="email" data-post-id="28685" type="icon_link">
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With television still serving as a major outlet for consumers to gather information as well as entertain themselves, retailers still rely heavily on the tube for much of their holiday marketing. In fact, according to the Retail Advertising and Marketing Association’s latest survey, more than one-quarter of consumers said television/broadcast influenced them to shop at a particular retailer this holiday season, up from 22.0 percent last year.
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