The worth of likes, fans and followers - Online Retailing

By Joel Windels, Community Manager, Brandwatch Quantifying the value of a Facebook ‘like’ or Twitter follower is the holy grail for retailers online. If a company could determine exactly how much revenue each interaction generates, they could build marketing strategies around that figure and start to calculate an overall ROI for social media activities. It is no surprise that countless attempts have been made to put a fixed value on each social media user. Although many appear to have randomly assigned a cash value to each Facebook fan based on very little analysis