The State of Social UGC Among Top 10 Brands at IRCE 2013

In the race for compelling and relevant content, online retailers usually fail to see just how much quality user-generated content (UGC) is created by their existing social fans. The online retailers that are able to collect and display their best photos, videos and testimonials are tapping into an effective content pool that has limitless inventory and drives an increase in conversions because of its authentic, engaging nature.