The Black Friday Myth: Savings Don’t Match the Hype, Study Finds

The idea of big savings for consumers on Black Friday may be nothing more than a "myth," according to a firm that specializes in tracking price points on behalf of the retail industry. 360pi Corp. is an Ottawa startup that tracked and recorded the pricing of more than 8,000 items offered at mainstream U.S. retailers between Nov. 15 and Dec. 2, a period that included last week's Black Friday sales. What the firm found was that not only are prices not competitive with those online, in some cases retailers raised average prices in anticipation of Black Friday shopping mobs.