5 Truths All Retailers Should Know About Customer Data

Retailers are blessed with extensive data about their customers and their shopping behavior. This data comes in the forms of offline and online purchase data, extensive email databases, response data, loyalty card databases, direct mail response data, social media data, and website data. Despite this wealth of information and most retailers' extensive history and expertise in offline modeling, I'm shocked to see that many continue to struggle with merging siloed information and leveraging it across the new digital landscape.