Target’s ‘Show Don’t Sell’ Content Strategy

Social media has forced brands to be transparent because consumers now want to know more about the companies they patronize. That means the pressure is on for brands to develop a robust content strategy that tells their story. Eighteen months ago, Target quietly began "A Bullseye View," its "online magazine." The site is meant to tell the stories behind Target's products, events, partnerships and other happenings at the company. One thing it doesn't do: pitch products.