Target’s New Holiday Marketing Strategy

You will not see huge markdown sales at Target when you shop for gifts this Holiday season. Instead Target is opt out of the price wars during the hottest shopping season of the year, and if that means it loses sales rivals, Target says it is Ok. "We're not interested in driving sales for the sake of sales, so you might see us lag competitors in terms of comp-store sales increases," said John Mulligan, EVP/CFO of Target, during Goldman Sachs' Global Retailing Conference last week.