Target Responds to Angry Customers Over Lilly Pulitzer Frenzy

Target Corp. is responding to customers frustrated by their inability to buy items from the chain's Lilly Pulitzer collection. The limited-edition line went live in stores and online Sunday morning, with most of the items selling out within minutes. In a Q&A on Target's website, Chief Merchandising and Supply Chain Officer Kathee Tesija said that while Target's limited-edition designer collaborations often sell out, this one was unique "for how quickly our guests shopped and how much they purchased."