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Target wants to help host your book club … online. As the retailer works to build a more competitive e-commerce experience, it's partnering with a startup e-book subscription service called Librify to give customers an online platform for buying, sharing and discussing their favorite books. The official launch is still several months off, but the announcement comes ahead of BookExpo in New York City this week, the biggest event of the year for the publishing industry. Librify, which started beta testing with select users in March, offers a social-subscription service for e-books.
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- Companies:
- Amazon.com
- Target
- Places:
- New York City
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