Target to Match Some Rivals’ Online Prices

In the latest effort to beat Amazon.com at its game, Target says that for the first time it will match prices that consumers find on identical products at select online competitors this holiday season. Target's CEO Gregg Steinhafel told about 80 reporters at a company media conference Tuesday that the retailers include Amazon, Walmart.com, Bestbuy.com, Toysrus.com and babiesrus.com. Target's bold price match program will run from Nov. 1 through Dec. 16.