Target Launches Online Baby Goods Subscription Plan

Target launched a free service on Wednesday that lets shoppers set up recurring deliveries of bulky baby goods, a move that mimics Amazon.com and is aimed at attracting more moms. Target has a battle ahead since it's not the first to offer such delivery, and for now is only selling 150 items such as diapers, baby wipes and formula. "There are certainly other options in the marketplace and it's one that they expect Target to have," Casey Carl, Target's president of multichannel, said in an interview.