Target Joins UNICEF in New Health Charity Initiative

Target is partnering with UNICEF to sell fitness bands for kids that will benefit the fund's education program. A month after declaring a shift in its corporate giving strategy, Target Corp. on Tuesday unveiled the first new campaign under its new focus on health and wellness. The Minneapolis-based retailer is partnering with the U.S. Fund for UNICEF to sell a line of wearable fitness bands geared toward children. The devices, which keep track of children’s steps and movements, are aimed at encouraging young people to be active.