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Target has unveiled its new sustainable product standard, which was developed over the last two years in partnership with industry experts, vendors and NGOs. The new standard is intended to help establish a common language, definition and process for qualifying what makes a product more sustainable. "We know that sometimes it's challenging to pick the sustainable, good-for-you products you're looking for. That's why Target is taking an important step toward greater transparency, which we hope will lead to more sustainable and innovative products," the company said in a statement on its website.
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