Target Hires Bloggers to Push Plus-Size Line

Target may have ruffled some feathers in the past with what some considered a lack of plus-size offerings, but the retailer seems to be making up for it now. Target says it's launching a new plus-size line, Ava & Viv, which will be sold both online and in-store starting on Feb. 22. "Target is synonymous with great design, and with the launch of Ava & Viv, we're stepping up our fashion game for our plus-size guests," said Stacia Andersen, senior vice president, merchandising, apparel and accessories, Target.