Target Friends Facebook for Back-to-School Campaign

Target is engaging Facebook to help determine how half of a $5 million back-to-school donation is allocated. The retailer plans to donate $5 million to schools as part of its “Give With Target” initiative this fall. The two-part giving campaign provides $2.5 million in grants to in-need schools, as well as up to $2.5 million in Target GiftCards to local schools through votes on Target’s Facebook page. The Give With Target campaign will include $25,000 grants to 100 in-need schools just in time for the start of the school year.