Target Debuts Video Series to Showcase Halloween Merchandise

It’s always the problem with creative executions online — either you settle for using some reassuringly mainstream technology (aka boring), or you go out on a limb with something potentially dazzling and risk that some percentage of the audience won’t be able to see it. Target, with its “The House on Hallow Hill” Halloween social media effort, bravely went for the latter option — with somewhat mixed results.