Target Comes Out Swinging With Aggressive Holiday Marketing Strategy

Target is leaving nothing to chance this holiday season, with a strategy focused on both the emotion of gift-giving as well as competitive promotions that emphasize price. The retailer's executives unveiled at a media event Tuesday plans for aggressive promotional pricing, a heavy rotation of holiday ads in October and November, and tactics to ensure consumers can "shop with confidence," such as a price-match guarantee against a group of competitors that includes popular online retailers such as Amazon.com. The overarching theme for the holiday campaign, which is being handled by 72andSunny, is Dream Big. Save Bigger.