Target to Collaborate With Top Pinterest Users on Party Collections

By now, it's old hat for brand-name designers to team up with discount retailers (Stella McCartney for H&M, Isaac Mizrahi for Target, Vera Wang for Kohl's, to name just a few). Target now plans to dip into a new pool of talent by partnering with three of Pinterest's top influencers. Joy Cho of Oh Joy, Jan Halvarson of Poppytalk and Kate Arends of Wit & Delight, who, in addition to being Pinterest darlings also write fashion blogs or work in design in some capacity, will collaborate with the retailer on limited-edition collections of party items.