Survey Reveals Consumers to Buy Their Own Gifts This Valentine's Day

Romance is alive and well this Valentine’s Day, but with a modern twist. Alliance Data, a provider of loyalty and marketing solutions and private label credit card programs for specialty retailers, recently conducted a Valentine’s Day survey to gauge consumers’ shopping behaviors and opinions related to purchasing and receiving gifts this year. In a surprising break from traditional gift-giving, approximately 10 percent of respondents said they intend to buy their own gifts this year, while traditionalists said candy tops their wish list.