Survey: Mobile Moms Browse, Buy on Own Schedule

Survey results released Monday by Alliance Data Retail Services found that many mothers are tapping into their mobile phones' capabilities to help with their hectic lives, whether via text, tag or talk. The Alliance Data Mobile Moms Retail Survey, which measured the attitudes and opinions of female store-branded credit card holders about their mobile devices, found that moms are quick to use their mobile phones to shop versus driving to the store to make purchases. In fact, 29% said the No. 1 reason they use their phones to shop is because it's quick and easy.