Survey: Majority of shoppers prefer digital catalogs

Los Altos, Calif. -- Survey results released Thursday by catalog shopping app Catalog Spree showed that 89.8% of American shoppers would prefer to receive their catalogs digitally and would opt out of the paper versions if they could receive a digital copy instead. The survey also revealed that more than half (55.1%) of respondents would prefer all of their catalogs in digital form. Today, some 19 billion catalogs are mailed in the United States each year. “The annual costs of producing print catalogs are astronomical on many levels,” said Joaquin Ruiz, CEO of Catalog Spree. “Catalogs often represent the