Survey: 95 million Americans using social media to shop

Chicago -- Forty-two percent of Americans are using social media to shop – this equates to nearly 95 million consumers – and that number continues to rise, according to a study by Leo Burnett/Arc Worldwide. When asked how often social media is used to shop today versus a year ago, almost 73% of people confirmed they are using it more. The study, “SocialShop,” found that people of all ages are using social networking sites and other user-generated content platforms as shopping tools, with 42% of social shoppers using Facebook more than they were a year ago. Fifty-five percent of